Wild Birds Unlimited Looking to Add More Units in Colorado
The brand has six stores in the state and is planning to open two additional units in Boulder and Longmont
BY: CHRIS ZOIS
Content Producer - Wild Birds Unlimited Contributor
Wild Birds Unlimited, the nation’s largest franchise system of backyard bird feeding stores, is looking to develop new units across the country, and they’re targeting Colorado as the next hub for growth. The brand has six stores in the state already, have just signed a lease for a seventh store in Castle Rock, Colorado and they will be looking to add two additional units in Boulder and Longmont.
Paul Pickett, chief development officer for Wild Birds Unlimited, said Boulder, Longmont and the state as a whole present the brand with strong demographics—both economically and geographically. According to Forbes, the median household income for Boulder is $72,554, with the annual job growth rate at 2.7 percent, making it a perfect economic climate for franchisees to thrive. Pickett said they are targeting the Front Range of Colorado—the foothills of the Rocky Mountains—because it is the most populous part of the state and because Wild Birds Unlimited knows that the bird feeding hobby is well established in this part of the state . He elaborated by saying that because Colorado offers great space for outdoor activities, the state continues to be a great place to develop new units.
“The brand has been well established in the state and we have phenomenal franchisees out there. With our proposed expansion into Boulder and Longmont, we will be able to reach a new customer base and supply nature enthusiasts with all the bird feeding and hobby supplies they need,” Pickett said.
With nearly 300 franchise locations across the U.S. and Canada, Wild Birds Unlimited has made its mark as the leading bird feeding and bird hobby franchise concept. The brand is looking for both driven entrepreneurs and bird enthusiasts to bring on to the franchise team. Wild Birds Unlimited helps their franchisees thrive by assisting with site selection, training on how to buy, price and sell products, and education about everything related to the wild bird bird feeding industry. Wild Birds Unlimited wants to make sure its franchisees are ahead of the curve, and custom computer tools to track important business measurements. Potential franchisees should expect their investment for a franchise to range from $125,978 to $199,172, with a $25,000 franchise fee.
Pickett said they are excited to bring on new members to the team to help the brand thrive in the Boulder and Longmont market.
“Colorado is such a great state, filled with great people who have a deep passion for the outdoors,” Pickett said. “It’s really the perfect place to expand and we are looking forward to helping franchisees thrive.”
For more franchising information about Wild Birds Unlimited, click here.