According to CNBC, "Nature lover Ellen Davis bet on Wild Birds Unlimited after discovering that consumers spend nearly $7B annually on bird-feeding and watching wildlife"
CNBC featured Wild Birds Unlimited Massachusetts franchisee Ellen Davis in its "Make It. Star Franchisees" column. According to the article:
Ellen Davis spent 14 years as the manager of retail operations for the New England Aquarium in Boston. In 1996, when the executive leadership at the aquarium changed, she decided it was time for a change herself. As a self-described "great lover of nature," Davis was drawn to Wild Birds Unlimited, a franchise chain of stores in the United States and Canada selling supplies to feed and observe backyard birds.
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